Improve Your Mobile Market Share With This Key Feature

The mobile market has progressively become a tight market. Based on data from comScore, Android leads with just over 50 percent of the market of mobile OS with Apple following behind with 40 percent of the market. When it comes to devices, Apple leads with over 40% of the market and Samsung trailing at just under 30%.

On a local and SMB level the competition is also increasingly tightening as businesses mobile offerings are maturing and competing for market share with their mobile applications and mobile web sites. A new report from B2X and Motorola can help shed light on how businesses can improve their position by including this into their next iPhone application development or Android application development project.

According their report, customer service is the key factor to more mobile customers. B2X polled US smartphone owners about their mobile experience and based on their research post-sales service and customer support was the most important purchase factor for consumers they polled.

“We encourage our customers to utilize applications to improve communication not only to consumers but from consumers,” states Kimber Johnson, Managing Director, Vanity Point. “A quick response to service issues can be invaluable and mobile is the perfect medium to make that happen.”