Advertising has taken another leap. These days an entirely new way is in use while TV, radio and other traditional advertising strategies are dying a slow and painful death. And the reason is simple: marketers and brands continue to see increased value in mobile advertising to reach customers. The shift to mobile advertising is mainly driven by consumer demand. Consumers want a seamless experience and that’s why native advertising is taking the business world by storm right now. The tips in this article will present ways to improve your native advertising approach and should be considered as part of your mobile application development.
With content being consumed in massive quantities on mobile devices (smartphones, tablets, wearables, etc.) today, ads are quickly integrating with the app content in the form of native ads. A native ad will naturally integrate with the user experience on a mobile app. They usually blend naturally with the overall app design and functions like other native elements of the app. Your native ads must be seamless and non-intrusive. But how do you get the most out of those ads? These three tips will help:
Give consumers a sense of belonging
Brands try to position themselves in the minds of their customers. Having a better brand is often better than having a better product. So if you want to become a market leader like Apple, Toyota, Nike and many others, you need to create quality products but turn that into a brand in the mind of your consumers. This way, customers will self-identify with your brand and will develop a sense of belonging with the business.
Time advertising to appear at the right place at the right time
Advertisers need to reach specific customers in the right place and at the right time. With countless number of shoppers searching the web on a daily basis, if you ensure your native ads are tailored to the most relevant people then marketing performance increases.
Reach consumers on emotional level
Standing out from the crowd is harder than ever. One sure way for your brand to differentiate itself: connect with your customers emotionally. Remember when it comes to purchasing, customers do not use rational thinking but make emotional decisions. So you have to reach them on an emotional level. It is the key to customer loyalty and a major influencer along the buyer’s journey. Give customers what they want – a connection that is both meaningful and memorable. Remember to be creative and convey the right feeling. You will be surprised by the improvement in performance.
Pic: Kārlis Dambrāns (Flikr) http://bit.ly/1ViXLX1