Business Understands Importance of Mobile

Based on different studies, it is estimated that between 25 percent and 50 percent of people will read this post on a mobile device. Consumers and business professionals have adapted to mobile apps, devices and web sites at a rapid rate, using ‘all things mobile’ to stay connected, find information or just have fun. In a new study from Syniverse, we see just how important mobile has become for businesses.

One of the key findings is that most businesses aren’t handling mobile developments in-house. According to Synivere’s report,  a full 77 percent of those surveyed are turning to outside vendors for their expertise on how to succeed in the mobile market.

Furthermore, it this survey, it is found that 92 percent of the business people surveyed believe mobile is ‘important or very important’ to their business and 84 percent ‘plan to incorporate’ mobile into upcoming marketing plans. Additionally, 88 percent say they have a ‘defined’ mobile strategy for future marketing efforts.

Of those who currently have a strategy, around half state that they are in the process of implementing it. However, only 24 percent say that their strategy has been implemented at this point and only about 10 percent say they are currently developing a mobile strategy

Businesses were quick to understand that mobile apps and web sites allow them to prosper in their local markets. Going local deepens the engagement levels of consumers.  Syniverse’s data shows that 73 percent of businesses surveyed have included a location-based strategy, which allows them to use geographic profiling to better interact with shoppers.