Technology has brought a lot changes in business. Years ago there used to be a lot of business transactions that are now done within minutes through mobile phones. Manufacturers of phones have upgraded the operating systems and devices so that they can be compatible with the tasks users want to perform. Additionally, mobile application developers have improved the quality of applications that are used in mobile commerce and have created enhanced experiences for application users.
Growth of Mobile Commerce
If you compare mobile commerce and e-commerce, you will find out that there is a big difference in the rate of growth at which each one of them is growing. Mobile commerce is growing much more rapidly because it is available to everyone and affordable. It is also offers simplified experiences because the applications that are used to transact business in mobile commerce are easy to use. There are more advantages to mobile commerce, for instance it often will:
• Streamline the checkout process
• Improve search functionality
• Provide live inventory visibility
Use of mobile apps by companies to do business transactions make it easier for the clients to read the product descriptions, read customer reviews and even compare different products of the same kind. There are also some companies that offer additional coaching in courses that can help them make their customer experiences even better.
Use of Mobile Commerce
Many companies have currently embraced mobile commerce and they have seen tremendous growth and improvement in their businesses. The profits that they accrue have increased making their businesses more lucrative because of the customer traffic that is realized by the use of this platform. There are some companies that you can see reporting that they had an increase in profits up to 28% after adding mobile commerce. Any kind of business is compatible with this kind of mobile commerce because you just need an application that shares all your goods and services and their comprehensive descriptions and makes them available to customers.
Partnership with Major Selling Platforms
There are other businesses that rely on major selling sites like Amazon because they are recognized and they sell their goods from that platform to increase their profits. From the statistical data that has been kept by companies, they have recorded that almost two thirds of their customer traffic and a similar fraction of profits are from mobile commerce. Tablets and mobile phones have boosted the income of many companies and made them more profitable because they are easy to use. The affordability of cheap phones particularly cheap smart phones has catalyzed mobile commerce and made its rate of growth faster than that of e-commerce. While e-commerce is popular among major companies, mobile commerce is for everyone.
Pic: TechStage (Flikr) http://bit.ly/21D2DVq
Advertising has taken another leap. These days an entirely new way is in use while TV, radio and other traditional advertising strategies are dying a slow and painful death. And the reason is simple: marketers and brands continue to see increased value in mobile advertising to reach customers. The shift to mobile advertising is mainly driven by consumer demand. Consumers want a seamless experience and that’s why native advertising is taking the business world by storm right now. The tips in this article will present ways to improve your native advertising approach and should be considered as part of your mobile application development.
With content being consumed in massive quantities on mobile devices (smartphones, tablets, wearables, etc.) today, ads are quickly integrating with the app content in the form of native ads. A native ad will naturally integrate with the user experience on a mobile app. They usually blend naturally with the overall app design and functions like other native elements of the app. Your native ads must be seamless and non-intrusive. But how do you get the most out of those ads? These three tips will help:
Give consumers a sense of belonging
Brands try to position themselves in the minds of their customers. Having a better brand is often better than having a better product. So if you want to become a market leader like Apple, Toyota, Nike and many others, you need to create quality products but turn that into a brand in the mind of your consumers. This way, customers will self-identify with your brand and will develop a sense of belonging with the business.
Time advertising to appear at the right place at the right time
Advertisers need to reach specific customers in the right place and at the right time. With countless number of shoppers searching the web on a daily basis, if you ensure your native ads are tailored to the most relevant people then marketing performance increases.
Reach consumers on emotional level
Standing out from the crowd is harder than ever. One sure way for your brand to differentiate itself: connect with your customers emotionally. Remember when it comes to purchasing, customers do not use rational thinking but make emotional decisions. So you have to reach them on an emotional level. It is the key to customer loyalty and a major influencer along the buyer’s journey. Give customers what they want – a connection that is both meaningful and memorable. Remember to be creative and convey the right feeling. You will be surprised by the improvement in performance.
Pic: Kārlis Dambrāns (Flikr) http://bit.ly/1ViXLX1
If you are like many businesses, you have generated a vast amount of content the past few years.
From blog posts to training information, businesses these days are creating content like never before. This has created a perfect opportunity for you to develop a mobile app to leverage this content. Businesses can take advantage of the popularity of mobile applications by creating apps that aggregate their content and provide a branded learning platform. Developing a mobile app that functions as an aggregator showcases all of the content you have already invested in and potentially offers a powerful, curated experience for app users. This should not be just a replica of your web site or blog, leverages content created for other places as well. These types of apps allow businesses to maintain a connection with customers beyond just their web site of social media pages.
Why create a branded experience? The modern consumer prefers immersive experiences offered by well-designed mobile apps. While having interesting and useful content is important to bring consumers back for more, creating an easy-to-use well thought out and compelling mobile app is important for success. Interesting content, appealing design and an engaging user experience all work together to create an experience that can bring users closer than ever to your brand. Selecting and organizing content that is relevant and timely and feeds into your unique brand experience is critical.
Remember to engage your audience as you design your app. Consumers expects more out of apps than brands just offering sales messages and one-way communications. Consumers want to interact and if your business is able to integrate an engaging experience into your mobile app, you can gain an advantage over your competition. As mobile continues to grow in popularity, it will become even more important to businesses to be strong in this. Savvy businesses are transitioning to marketing campaigns that keep up with their consumers’ needs.
Photo: TechStage (Flikr) http://bit.ly/1LMipeM