According to a recent survey conducted by Nielsen, iPad owners are more receptive to mobile advertising than owners of other mobile devices (including iPhones). The results of the survey go on to paint a bright picture of advertising opportunities on the iPad as they point out that not only are iPad owners more receptive to advertisements but that they are more likely to click on ads and make purchases than owners of other mobile devices.
But while iPad owners at ease with advertising, they do expect more from ads on this red hot mobile device. User responded particularly well to ads with interactive or video content and will click on ads that seem “new or interesting”. These results show great opportunities of advertisers willing to push the envelope and/or utilize rich media in their ads.
Custom iPad applications are not only a get way to streamline your business practices and information flow, but they are a powerful way to reach customers with clever ads that get results. It is possible the we will see similar results with owners of BlackBerry Playbooks or any of the new Android tablets coming to market.
With these products rushing towards the market and the iPad tablet already live, there is a potentially very potent opportunity in front of those willing to advertise in tablet based software applications or to build tablet based software applications to create these opportunities.
Mobile application development or usage is rapidly becoming a subject that nearly every business will need to address in much they same way they were rushing to formulate social media policies a few years ago. The frontier of advertising is being pushed everyday and creates huge opportunities that forward thinking firms can take advantage of with the right mobile strategy.
There is a very real sense of data overload at the moment through out businesses and individuals alike. An unacknowledged challenge facing everyone in business today is how to make sense of all the data available. Currently there’s so much data available that it’s difficult to tell what to discard so that you can start to make sense of all the numbers.
Very real opportunities are being created for the savvy entrepreneur. How can you develop a method for delivering useful data to users? How can you filter this data down to real time metrics that are easy to read?
These are all great opportunities for you to take advantage of as you are planning your next mobile application. Looking at the demographics of each platform and the number of applications available, there is an obvious opportunity for those looking to deliver real time data in a useful fashion via a BlackBerry app to BlackBerry users.
These are traditionally business minded users that would have a need of such tools. What sort of BlackBerry app can you envision to deliver useful business information in a pertinent way to users? Envisions and develop this BlackBerry application and you are positioning yourself very well in the modern business landscape.
With virtual good sales already representing the main source of revenue for Social Games on Facebook, we have seen a dramatic shift in the mobile application model this past year towards a similar position. As apps are moving away from advertising as a revenue generator and towards creating in app purchases as the preferred method of monetizing the investment, you will see a shift in not only the style but in the whole mobile application development thought process.
Looking at the rapid growth of the sale of virtual goods in Social Games this is not a surprising trend and it is one that anyone considering iphone application development for their business should consider. If you also consider the fact that mobile applications now rival TV viewing in terms of audience reach you will rapidly see this market continue to advance at meteoric rate to keep pace with the opportunities available.