Looking for a great way to approach iPhone application development or Android application development for your business right now? A recent survey by mobileSQUARED found that users in 2015 are thought to be “more likely to utilize mobile marketing or advertising promotions that are sent to them via their mobile phones than those generated through search, display or navigation.”
Mobile coupons or vouchers are going to be a hot topic for the next few years and present a great opportunity to market to your target customer base. Savvy businesses are positioning themselves to deliver coupons or offers to their potential client base via custom iPad applications or mobile applications designed for the iPhone, Android or BlackBerry platforms.
BlackBerrys, iPhones, iPads and Android devices have all moved past the point of being cool and have become the mainstream. If you have considered taking the plunge in to custom mobile applications to promote your business, talk to a mobile application developer about how you can use this exciting technology for your business. Think about how you can couple this with geo location features on you iPhone, BlackBerry or Android to further enhance the mobile nature of these apps.
With iPhone application development being far less expensive than many people imagine (Android and BlackBerry application development too), this is a great opportunity to market your business in a high profile and effective medium at a cost much more reasonable than most people think.
Wednesday, T-Mobile became the first U.S. carrier to start selling Samsung’s Galaxy Tab. The Galaxy Tab is expected to be the only major rival to the iPad until other major computer makers start releasing products and marks a jump into the tablet market for the Android operating system. Just like the iPad created great opportunities for mobile applications in the larger format, the Galaxy will create similar opportunities for forward thinking businesses to capitalize on mobile applications for Android.
The Galaxy runs Google’s Android 2.2 operating system and has a 7-inch diagonal touch screen, which is 2.7 inches smaller than the iPad. Third-party apps are available for download through the Android Market. Tablets are at great way for businesses to improve efficiency or market themselves with custom mobile applications. Custom applications for tablets and mobile devices are much more affordable than most people think and are rapidly becoming the marketing method of choice for savvy marketers.
According to a recent survey conducted by Nielsen, iPad owners are more receptive to mobile advertising than owners of other mobile devices (including iPhones). The results of the survey go on to paint a bright picture of advertising opportunities on the iPad as they point out that not only are iPad owners more receptive to advertisements but that they are more likely to click on ads and make purchases than owners of other mobile devices.
But while iPad owners at ease with advertising, they do expect more from ads on this red hot mobile device. User responded particularly well to ads with interactive or video content and will click on ads that seem “new or interesting”. These results show great opportunities of advertisers willing to push the envelope and/or utilize rich media in their ads.
Custom iPad applications are not only a get way to streamline your business practices and information flow, but they are a powerful way to reach customers with clever ads that get results. It is possible the we will see similar results with owners of BlackBerry Playbooks or any of the new Android tablets coming to market.
With these products rushing towards the market and the iPad tablet already live, there is a potentially very potent opportunity in front of those willing to advertise in tablet based software applications or to build tablet based software applications to create these opportunities.
Mobile application development or usage is rapidly becoming a subject that nearly every business will need to address in much they same way they were rushing to formulate social media policies a few years ago. The frontier of advertising is being pushed everyday and creates huge opportunities that forward thinking firms can take advantage of with the right mobile strategy.