{"id":90,"date":"2011-01-29T05:19:54","date_gmt":"2011-01-29T12:19:54","guid":{"rendered":"http:\/\/blog.vanitypoint.com\/?p=90"},"modified":"2011-01-29T05:19:54","modified_gmt":"2011-01-29T12:19:54","slug":"reach-customers-through-most-influential-electronic-device","status":"publish","type":"post","link":"https:\/\/www.vanitymobileapps.com\/blog\/mobile-application-development\/reach-customers-through-most-influential-electronic-device\/","title":{"rendered":"Are you reaching customers through their most influential electronic device?"},"content":{"rendered":"<p>The mobile phone has become the single most influential device a person has right now.\u00a0 It has therefore become essential for marketers to <a href=\"http:\/\/www.vanitypoint.com\">reach people through their mobile phone<\/a>.<\/p>\n<p>A key area of opportunity is for place-based media where the media will be able to trigger the decision-making at the moment of maximum influence.\u00a0 This will be achieved through the use of varying forms of <a href=\"http:\/\/www.vanitypoint.com\">mobile content delivery technologies<\/a> and a call-to-action message embedded within the media.<\/p>\n<p>It is clearly time to start investing in comprehensive mobile marketing strategies that includes the convergence of mobile and place based media.<\/p>\n<p>In addition to web optimized browsing, <a href=\"http:\/\/www.vanitypoint.com\">mobile applications<\/a> and QR codes, huge opportunities exist for marketers to utilize <a href=\"http:\/\/www.vanitypoint.com\">proximity-based marketing<\/a> via Bluetooth or internal wi-fi networks with content being pushed to mobile devices. Such programs have great opt-in rates and high conversion ratios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile phone has become the single most influential device a person has right now.\u00a0 It has therefore become essential for marketers to reach people through their mobile phone. A key area of opportunity is for place-based media where the media will be able to trigger the decision-making at the moment of maximum influence.\u00a0 This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10],"tags":[50,52],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-mobile-application-development","category-mobile-application-opportunities","tag-mobile-application-development","tag-mobile-application-opportunities"],"_links":{"self":[{"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":3,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":93,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/90\/revisions\/93"}],"wp:attachment":[{"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}