Based on new data from Nielson, mobile platforms are starting to affect commerce more and more everyday. 79% of respondents in their recent survey said they had shopped with their smartphone or tablet. And when it comes time to make the purchase, 42% of tablet owners said they purchased items on their device, while 29% of smartphone owners went ahead and made the purchase on their phone.<\/p>\n
Due to the differences in form factor, we are seeing differences in how each device is used relative to commerce. More portable, smartphones are being used for in-store research and handling tasks on the go. For things like finding a store we see a strong difference with 73% of smartphone owners using their devices for this versus 42% of tablet owners. Smartphones are also regularly used for shopping lists (42% versus 16% on tablets). We see similar differences when it comes to mobile coupons (32% v 11%).<\/p>\n
Information like this is very helpful when designing mobile apps<\/a> for your business as you can cater to the natural tendencies of users. You see some areas of usage that are strong on both devices, such as for price-checking where we see numbers like 62% for smartphones versus 52% on tablets. Both devices are regularly used for research before a purchase, with people preferring the tablet 66% over the smartphone at 57%. Tablet owners are also more likely to read product reviews by a small margin of 56% versus 45% for smartphones.<\/p>\n These results are not that surprising considering the growth of usage of these devices. In light of this savvy businesses are building mobile applications<\/a> to meet these usage trends and propel their brands. Keep in mind that there are many shopping scenarios.\u00a0 Tablet applications<\/a> are perfect for preshopping research while smartphone applications<\/a> should be designed with features catering to shoppers that are on the go.<\/p>\n","protected":false},"excerpt":{"rendered":" Based on new data from Nielson, mobile platforms are starting to affect commerce more and more everyday. 79% of respondents in their recent survey said they had shopped with their smartphone or tablet. And when it comes time to make the purchase, 42% of tablet owners said they purchased items on their device, while 29% […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,7,5,4],"tags":[56,51,49,50],"class_list":["post-231","post","type-post","status-publish","format-standard","hentry","category-android-applications","category-ipad-application-development","category-iphone-applications","category-mobile-application-development","tag-android-applications","tag-ipad-application-development","tag-iphone-applications","tag-mobile-application-development"],"_links":{"self":[{"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":6,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions\/237"}],"wp:attachment":[{"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vanitymobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}